Even though it might appear a losing battle, Acer is hell bent on fighting for its slice of the smartphone/tablet market. To achieve this, Acer have announced the creation of a new business unit that will increase its competitiveness at a time when both Nokia, Dell, and Samsung are gearing up for their own onslaughts.
To meet its lofty goals, Acer recently underwent some serious reorganization:
To make significant inroads in the mobile device business, Acer has reorganized the former IT product global operations into two independent entities. The newly founded touch business group (TBG) comprises of the former tablet PC and smartphone teams, while the PC global operations (PCGO) consists of the main PC product lines.
Acer also creates three new functions deemed necessary for company’s competitive development, they are: chief marketing office (CMO) – responsible for brand position and marketing strategy; chief technology office (CTO) – responsible for mid to long term planning and integration of technologies; and operation analysis office (OAO) – for studying and analyzing company business models and financial affairs.